Welcome to the BrandStack Notion.

Here’s where you’ll find all the resources you need to wrap your head around your branding project. We’re sharing these resources completely for free (but please don’t steal them and call them your own 🙃).

Chapter 1: What is a brand?

How to audit your brand

Chapter 2: When is it time to (re)brand?

Checklist: When should you rebrand?

Chapter 3: The rebranding process

Phase 1: Strategy

April Dunford-style positioning workshop template

Grace Baldwin’s bare-bones product messaging guide

The One-Page POV

Joe Daniels’ Narrative Canvas workshop

Phase 2: Brand creative

Example Brand Visual Guidelines

Example Brand Verbal Guidelines