<aside> 💡 LEFTFIELD’s one-page POV doc is the deliverable they provide at the end of a positioning project. It’s designed to give you and your team alignment around your company’s unique Category POV.
Need more help? Email me at [email protected] or find me on LinkedIn.
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Below you’ll find the template I use to write the strategic one-pagers for clients. It’s essentially an internal memo/manifesto that outlines the category POV you’re going to position around.
It’s purposefully short and to the point because that’s what forces you to actually pick one thing to lean into. It should focus exclusively on what makes you different from the competition.
It also maps to the our ‘POV Puzzle Piece’ framework:
I’ve included an example version for Commsor, who are good friends of mine.
Any questions, just email me at **[email protected].**
And if you want me to look over your own one-pager and give you some pointers then send it over and I’ll happily give some feedback.
[Identify a change that’s happened in the world, ideally something specific to your industry or category. Explain how that change has come about. And give it a name. Make sure this is a change that your target audience will be aware of. You want them to nod in agreement.]
[Now link that shift above to a problem that it causes. You need to join the dots here. Be sure to introduce some stakes to the narrative by explaining what happens if the problem isn’t solved. What are the consequences of inaction?]
[Here you need to get even more tangible and explain why you’re best positioned to solve the problem above. Focus on what makes your solution different, and connect it to the shift if you can. Give this a name too. Be as specific as possible here but don’t get bogged down in technicalities or too much detail.]