<aside> 💡 This is a bare-bones messaging guide — something designed to get you started, but it’s by no means complete. Use this to organize your thoughts around your messaging, but don’t use this as a way to skip the hard work of messaging.

</aside>

Here’s how to talk about your product.

This page contains the nitty-gritty details that cover everything you need to talk confidently about your product. There’s a lot of stuff packed in here, so make sure to use the table of contents to help you out! 👉

Table of contents

What it is (the value proposition)

The long version

The short version (the elevator pitch)

Social media version

Audience and their pain.

Most of our customers are [x] trying to do [x]. Their biggest pain points are: